A studio that is welcoming to all

Our Mission

Niche Pilates Studio was founded with the mission of creating a welcoming, community-focused space where movement is accessible, intentional, and empowering. Our mission is to help people build strength, confidence and body awareness through thoughtful Pilates instruction rooted in both classical and contemporary approaches.

We believe Pilates is for every body and our studio is designed to support clients at every stage of their movement journey. At Niche, community is at the heart of everything we do, bringing people together through movement, education and a shared commitment to feeling stronger and more connected.

Women laughing after class
The Niche team

Team Philosophy

Our mission extends beyond our clients to the instructors and studio team who make Niche so special. From the energy on the studio floor to the care behind the scenes, each team member plays a vital role in shaping the Niche experience. We are committed to supporting these careers as meaningful, long-term paths, offering competitive salaries, full benefits, PTO, retirement options, and opportunities for continued growth and development.

At the same time, we intentionally create space for team members who prefer part-time roles, whether to supplement their career, pursue creative passion or stay connected to a community they love. We believe both paths are valuable and essential to building a strong, supported and inspired team.

Meet the team
Join the team

Find a Niche Instructor

Our Niche Instructor Program extends beyond the walls of our studio, supporting instructors who have trained through Niche and are now teaching in communities of their own. These instructors carry the same foundation in Pilates principles, anatomy, and thoughtful instruction that defines our training programs. Through this network, you can connect with Niche-trained instructors who bring the same intentional approach to movement into every space they lead. It’s one of the ways we continue to grow the Niche community and share our approach to Pilates beyond the studio.

Instructor directory

  • Truly an amazing studio! I’ve been going for years and always look forward to my time there! They really go above and beyond to make sure you’re having a personalized experience and that you feel your best! I’ve tried other studios and NOTHING tops Niche and their amazing customer experience! Feels like a slice of heaven in the RVA area!

    Abbie R.

  • The Niche Pilates online certification was absolutely wonderful! This step by step approach with comprehensive cuing and sequencing formula made learning so much fun and stress free! All the instructors are so knowledgeable, friendly, and clearly are so passionate about Pilates!!! 10/10 recommend!

    Tiffany

  • Savannah’s Reformer Power Flow class is my absolute favorite, and she’s super encouraging while also helping adjust form as needed. Cannot say enough good things about this studio and it has really made me fall in love with Pilates!

    Cameron O.

  • My experience training with you all went very well. Caroline is super supportive and did a great job making me feel included. I learned a lot about Pilates and the skills I need to hone to be the best instructor I can be, thanks to Caroline!

    Sydnei

  • This course gave me so much real and empowering information about working safely and effectively with pre and postnatal clients. It gives an excellent framework for how to make their group class experience seamless, as well as providing them with deeper insights during private sessions. The most unique and beneficial part of the course was speaking with a medical expert in pelvic heath. I now feel very confident when approaching proper instruction for new or expecting mamas, in either a private or group class setting!

    Hannah